News ｜ News · Track record · Events
The Solara & Co journey
From capital and business alliances (MOUs) and appearances at exhibitions and events to market-entry case studies — the latest on how we connect Japan and Vietnam.
Latest
Latest news
S&C｜May 2026 Vietnam Exhibitions
May continues to be the peak of Vietnam's exhibition season, with many events held, centered on the technology, industrial, energy and F&B sectors. For companies, it is an excellent time to seek opportunities to build networks with business partners and expand into the market. ① Ho Chi Minh | LEDTEC ASIA 2026 | 202…
Aigamo Robot Joins the Exhibition at the Two-Year Interim Review of the One-Million-Hectare High-Quality, Low-Emission Rice Project
On Sunday, March 8, Newgreen and Aigamo Robot took part in the exhibition held alongside the two-year interim review conference for the "Sustainable Development Project for One Million Hectares of High-Quality, Low-Emission Rice," hosted by Vietnam's Ministry of Agriculture and Environment. The conference was held in Can Tho City. On this occasion, the company's representative had the opportunity to introduce advanced technology from Japan…
NEWGREEN Co., Ltd. (Japan) Signs a Memorandum of Understanding with the National Agricultural Extension Center of Vietnam (NAEC) and the Loc Troi Group on Research and Implementation of Low-Emission Rice Cultivation Methods
On the morning of March 3, in Hanoi, the Japanese company NEWGREEN Co., Ltd. signed a Memorandum of Understanding (MOU) on strategic cooperation with the National Agricultural Extension Center of Vietnam and the Loc Troi Group. The National Agricultural Extension Center of Vietnam employs roughly 40,000 staff nationwide and serves as the core institution leading the transfer of agricultural technology and the development of sustainable agriculture…
【Aigamo Robot】In Vietnam, Efforts to Reduce Methane Emissions with the Robot Are Accelerating!
NEWGREEN Co., Ltd. (Japan) — the manufacturer of the Aigamo Robot, which helps reduce methane emissions in rice cultivation — visited Vietnam last month. Our company accompanied NEWGREEN on their business trip and supported their activities on the ground. During this trip, the parties advanced initiatives to reduce methane emissions and the MOU signing held under the auspices of the agriculture ministers of both countries…
BUNBU Co., Ltd. (Vietnam) Signs a Memorandum of Understanding (MOU) on Capital Investment and Strategic Business Partnership with Appirits Inc. (Japan)
Our client, BUNBU Co., Ltd. (Vietnam), has formally signed a Memorandum of Understanding (MOU) on capital investment and strategic business partnership with Appirits Inc. (Japan). Appirits Inc. is an IT company listed on the Tokyo Stock Exchange. BUNBU Co., Ltd., on the other hand, is a leading Vietnamese IT company headquartered in Hanoi…
TRIM Co., Ltd. and the Institute for Environmental Science and Technology Management Sign a Memorandum of Understanding (MOU) on Research Cooperation
Our client, TRIM Co., Ltd., has officially signed a Memorandum of Understanding (MOU) on research cooperation with the Institute for Environmental Science and Technology Management, affiliated with the Industrial University of Ho Chi Minh City (IUH). Waste recycling has become a pressing issue not only in Vietnam but in countries around the world. Through this MOU, the two parties plan to jointly advance research…
A Group Company of Mercuria and a Group Company of Solara & Co Sign a Memorandum of Understanding (MOU) on Capital Participation and Business Partnership
S&C Joint Stock Company (hereinafter "S&C"), the Vietnamese entity of the Solara & Co Group, has signed a Memorandum of Understanding (MOU) on capital participation and business partnership with Mercuria (Thailand) Co., Ltd. (hereinafter "MTC"), effective August 1, 2025…
Introducing the Booth-Style Exhibitions Held in Vietnam in August 2025
Although the number of exhibitions in August was somewhat lower than the previous month, the Vietnamese market continues to host noteworthy commercial events, offering a lively atmosphere and promising business opportunities. It remains an ideal time to grasp the latest trends in the food and sports sectors, network with potential partners, and discover new avenues for growth. In this article…
Introducing the Booth-Style Exhibitions Held in Vietnam in July 2025
In July 2025, the Vietnamese market hosts many large-scale exhibitions that are drawing strong attention from companies both at home and abroad. These exhibitions are an excellent opportunity to learn about the latest industry trends and expand connections with clients and partners. In this article, we introduce the major exhibitions scheduled to take place in Vietnam in July. ① Ho Chi Minh…
Introducing the Booth-Style Exhibitions Held in Vietnam in June 2025
For companies considering entry into the Vietnamese market, exhibitions held locally are a powerful means that serves as a starting point for raising brand awareness and developing business. In this article, we introduce the major exhibitions scheduled to take place in Vietnam in June. ① Ho Chi Minh | Vietnam Hardware Fair | June 4–6 ・…
Introducing the Booth-Style Exhibitions Held in Vietnam in May 2025
In May, numerous booth-style exhibitions are held across Vietnam, making it the ideal time to grasp the latest trends in the local market while building relationships with prospective business partners and customers. For companies considering entry into the Vietnamese market, local exhibitions are an effective means of raising brand awareness and gaining a foothold for business development. In this article…
【Case Study】The Reality of Vietnam Market Research and Market-Entry Support: The Challenge of Robotic Agritech and a Relationship-Building Approach
In recent years, with rising interest in sustainable agriculture and ESG (Environmental, Social, and Governance), attention to organic farming has been growing worldwide. Amid this trend, a project to roll out the "Aigamo Robot" — an innovation from Japan — into the Vietnamese market was launched. In this blog post, we share the insights gained through this effort…
【Wagyu Restaurant "U444" GRAND OPEN】Serendipitous Ties Connecting the Flavors and Hearts of Japan and Vietnam
On May 9, 2025, "U444," a new Japanese restaurant, celebrated its Grand Open on Le Thanh Ton Street in the heart of Ho Chi Minh City. SOLARA & CO extends its heartfelt congratulations. Our connection with the founders of "U444" came through a chain of fortunate coincidences. At the pre-opening event, we visited together with a Japanese client…
Introducing the Trade Exhibitions Held in Vietnam in April 2025
In April, many trade exhibitions are held across Vietnam, offering an excellent opportunity to grasp the latest local market trends and build networks with future partners and customers. If your company is considering entry into the Vietnamese market, make the most of these exhibitions to take the first steps in raising your brand awareness locally and expanding your business! Here we introduce the exhibitions…
【Case Study】Market Research and Market-Entry Support Exploring the Potential of Vietnamese Cacao
The challenge of creating sustainable value through the "Bean to Bar" model. As more and more consumers around the world become discerning about chocolate quality, the production philosophy known as "Bean to Bar" is attracting attention. Amid this trend, a movement to re-evaluate Vietnamese cacao — known for its high quality — has begun. Drawing on a case carried out by SOLARA & CO…
【Solara × Vietcetera Co-hosted Event】Vietcetera Open – Japan 2025 Confirmed
A new door connecting the futures of Vietnam and Japan is now opening. In September 2025, the globally acclaimed event series 「Vietcetera Open」 will at last be held in Japan! Made possible by a special collaboration between Solara and Vietcetera, this event will be a groundbreaking venue connecting the cultures…
How S&C Addresses the Challenges of M&A with Vietnamese Companies — Case Examples
Backed by a young, fast-growing demographic structure, robust economic development, and policies welcoming foreign investment, the Vietnamese market has become one of the most attractive investment destinations for Japanese companies. Among the available approaches, market entry via M&A (mergers and acquisitions) is drawing particular attention as a means of entering the market and expanding market share at speed. In practice, however, as they consider M&A with Vietnamese companies…
Attending the Signing Ceremony Between Mercuria Vietnam and Bcons Group
On February 26, 2024, Mercuria Vietnam (a Japanese subsidiary of Mercuria Holdings) and Bcons Group formally signed a joint-venture agreement for a large-scale real estate project in Di An City, Binh Duong Province, southern Vietnam. S&C (Solara & Co Vietnam) was also honored to be invited…
Bringing Japan's Environmental Technologies to Vietnam — SOLARA & CO's Initiatives
Toward realizing a sustainable society, the overseas deployment of environmental technologies is becoming increasingly important. Especially in Vietnam — a country growing rapidly — as urbanization and industrialization advance, many challenges such as climate change, disaster prevention, and the deterioration of the urban environment are coming to the fore. Against these social challenges, Japan's outstanding environmental technologies hold great potential…
Introducing the Trade Exhibitions Held in Vietnam in March 2025
In March, the trade exhibitions held across Vietnam are an excellent opportunity to understand the local market and connect with potential partners and customers. If your company is considering entry into the Vietnamese market, make the most of these exhibitions to raise your brand awareness locally and broaden your business opportunities! Here we introduce the exhibitions held in Vietnam in March. ① Ha Noi |…
SOLARA & CO and Global International Consulting Have Signed an MOU
On February 12, 2025, SOLARA & CO officially signed an MOU with Global International Consulting (GIC). GIC is a global business-diagnostics firm bringing together seasoned, highly experienced consultants—a group of specialists with strengths in consulting for small and medium-sized enterprises. Through this collaboration…
Notice of Year-End and New Year Holidays
【Notice of Year-End and New Year Holidays】 Thank you very much for your continued and exceptional patronage. We would like to inform you that our company will observe year-end and New Year holidays during the period indicated below. ■ Year-End and New Year Holiday Period Saturday, December 28, 2024 – Sunday, January 5, 2025 ※We will resume normal business operations on Monday, January 6, 2025. ■ Regarding Handling of Inquiries…
Free Consultation
From the earliest concept stage of Vietnam entry or M&A,
please feel free to reach out.
Under strict confidentiality, we offer a free initial consultation whether or not you have a specific deal in mind. Our specialist team walks with you from clarifying where to begin.